Walmart is joining Microsoft in the pursuit of TikTok
Walmart is partnering with Microsoft in an attempt to buy TikTok, the recent app that became really famous in a very short time. "We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach" Walmart announced.
The announcement came hours after TikTok CEO Kevin Mayer quit his job as President Donald Trump is planning to ban it if it isn't sold by the Chinese company which owns it. TikTok has 100 million users in the United States.
The company has explored selling its US business, which industry experts say is worth between $40 billion and $50 billion, to Microsoft and reportedly to Oracle as well. "The role that I signed up for — including running TikTok globally -— will look very different as a result of the US Administration's action to push for a sell off of the US business," Mayer said.
If Mayer had stuck it out, "he would be running one of the biggest social media companies in the world," said the new head of TikTok globally, after he was gone.
This article has been written by COMAS Pedro, GARCÍA SPINELLI Joaquín and GONZÁLEZ AGUILERA Felipe
REFERENCES
CNN. (27 de Agosto de 2020). CNN. Obtenido de https://edition.cnn.com/2020/08/27/tech/tiktok-kevin-mayer-quits-hnk-intl/index.html
